Mabesa “Helping a company through consultancy and brand design”We advise a differentiated brand portfolio when consumers demand unique or specialized products, and its segment value, justifies it.
Luna y Aceituna “Creating a multiple personality approach”Design as part of brand expectation and experience.
Lovly “Expressing intrinsic product values”The evaluation and revitalization of identity are fundamental to maintaining the product's values, benefits, and innovation.
Los 30's “Providing a genuine history and personality to a restaurant”The brand identity solution is found in its origin.
Llano Grande “Developing a naturally artisanal brand”A local brand is born from a personal initiative and historical context, seeking a functional, authentic, and genuine expression.
Lipovitasi-D “Repositioning a brand through design”Social trends define the new positioning and character of a brand.Before After
La Tuna Azul “Granting a new personality to the brand”Name, character, and identity are fundamental communication elements for a micro-business.
Kraft “Returning to the classic values and expressions of the brand”Kraft redefines its line of mayonnaises and dressings under an approach of tradition, warmth, and home-style flavor in an undifferentiated category.Before After
Kokün “Conveying the brand reason”Family interaction, creativity, and nostalgia come together to create a brand of children's products.
Koblenz Enseres “Maximizing the brand presence at the point of sale”Certain product categories require rational communication as well as a perceived authority of origin.
Koblenz “Achieving authority in the field of technology”Standardizing and improving the brand competitiveness at the point of sale is possible through the unique design of its product information, color, and imagery.Before After
Sopas Knorr “Innovating in response to demand”The dynamism of the market in many categories forces brands to create products focused on the new needs of consumers.Before After
Key “Emphasizing a brand promise through clarity and sustainability”The transformation of a brand is necessary to reflect its current value proposition.Before After
Keloco “Maximizing the visual assets of a brand”Panamco redefines the personality of a beverage for children and updates its values in response to the growing competition in the category.Before After
Karat “Changing the origin, perception, and value of a spirits brand”The essence of a visual identity can be preserved while simultaneously transforming its concept, experience, and positioning.Before After
Jell-O “Reinforcing the brand character & personality through its visual style”The brand identity comes together through the category values and its positive perceptions.Before After
JCM “Adding magic to drive a micro-enterprise”A graphic production services micro-enterprise has the flexibility and need to stand out graphically to promote itself.
JCB “Helping a brand to stand out through its identity”A product brand with low differentiation must seek recognition by generating added value in other areas.
Jardines de México “Creating a flexible narrative for an experiential brand”A monolithic identity for an ecological, tourist, corporate, and educational destination of international stature.
Jarana “Increasing the brand prestige through design”Updating the packaging design and visual identity of a well-known product helps consolidate its recognition in the face of growing competition.Before After
Instant Foods “Expanding the offer of a B2B company through a B2C brand”Creating a new brand is based on the perception, competition, and administrative or commercial needs of the parent company.
IDS “Demonstrating service efficiency through design”Brand transformation as the primary value of innovation.
Hunt's “Renewing the main brand attributes as means of differentiation”Brand reposition: "the tomato expert"
Hulk “Linking a brand with a superhero story”A product adopts the personality, audience, and associations of a superhero character, becoming a brand symbiosis.
La Estación de Huatusquito “Elevating the name presence and history of a regional brand”There are unique brands -known for their thematic value- that can be enhanced at every point of contact for their audiences.
Hortinver “Promoting the origin and production process”Identifying a hydroponic product allows a company to guarantee its quality, build its reputation, and generate recognition.
Hinds “Rejuvenating a traditional brand to attract younger generations”The scent, bottle, and visual identity of an iconic brand evolve to encompass multiple rational and emotional benefits.Before After
HECH “Generating purchase intention”Design can be essential in generating purchase intention. However, its short-term success is determined by the overall brand experience.
Healthy Moments “Generating purchase intention”Design can be essential in generating purchase intention. However, its short-term success is determined by the overall brand experience.
Hanes “Designing a brand with multiple personalities”A mixed identity architecture for a clothing brand with multiple functional and emotional segments.
Hacienda San Jerónimo “Establishing the product’s value”A great product requires a name and identity consistent with its quality and price, making it easier to introduce in the appropiate sales channels.Before
Guaymex “Helping a leading brand to reinforce its recognition”Over time, brands become associated with a color. Recommending that the client maximize this asset is a fundamental element of brand advice.Before
Grupo Fórmula “Helping to achieve greater negotiating power”We unite three business units under an umbrella brand, creating a single identity encomencompassing multiple media channels.Before
Griller's “Generating credibility and original personality for a new brand”Form and content converge to add credibility in a new category and facilitate its market launch.
Go Tokio! “Building the personality and credibility of a brand through design”The visual expression of a restaurant is essential at every touchpoint.
Glenbays “Rescuing the visual codes of a product category”A brand revitalizes its identity to adapt to the innovation dynamics of a segment while maximizing its graphic roots.Before
Gecox “Experimenting with a friendly and flexible concept”In a world of repetitive and similar logos, a brand's long-term vision is one of the key elements that inspire us to create the name, symbol, and signature of a brand.
Gamesa “Integrating a high visibility brand”The global vision of an international brand requires unifying its visual assets while preserving the values of a local brand.Before
Gamers “Creating a guiding concept”An entertainment brand expands into a new product category supported by its authority and category recognition.
Marián “Improving the perception of a premium brand”A premium cookie brand needs to showcase product quality, superior taste, and reputation in its main application: the packaging.Before and after
Galeno “Rescuing the essence and functionality of a medical administration company”A company symbol showing rationality and structure is crucial.
Fresh Deliveries “Creating a new company approach, with confidence, and formality”A distribution company is obliged to have an identity that allows it to show credibility from the first impression.
Fígaro “Transforming a personal story into a brand asset”One of the main objectives of identity is to help a company differentiate itself and communicate its benefits.
Federación Mexicana de Vela “Improving the image of Mexican sporting ambassador”Updating the brand identity and visual style of the Mexican Sailing Federation.
Express & Thé “Expressing a distinctive style through imagery”The visual personality of a brand generates expectations and emotions that must be consistent with the product and the final customer experience.
Encuentro “Making an emotional bond through design”Creating a unique identity is based on a deep investigation of the brand's roots.
Grupo Bafar “Transforming the personality of a regional products company into an international corporation”The visual expression of a corporation is established on its values, principles, and audiences.Before After
Bafar “Achieving national credibility for a regional brand”Building a new multi-category brand of consumer products requires a unique positioning that is rational, emotional, and graphic.Before After Before After Before After
Elara “Promoting a brand by creating an identity aligned with its vision”A specialized brand recognized as unique in its market niche.Antes
El Artista “Creating a brand that transforms its personality in favor of creativity”A bespoke author wine label that seeks constant change instead of a unique style.
Dulzamía “Unifying to create brand strength”Design a consistent identity to improve communication and achieve greater strength at the point of sale.Before
Don Pancho “A brand refreshment to remain competitive and close to consumers”Innovation does not necessarily imply change; make the best use of existing communication and graphics.Before and after
Domenico Tomba “Capturing the category personality in a unique identity”The identity in specific market segments is their primary means of projecting credibility and trust.
Del Monte “Updating and standardizing a multi-category brand”Communication elements aligning and visual positioning to reinforce a core brand.
Danone “Reinforcing a brand personality”A brand reinforces its affective value through its identity in a category with low product differentiation.
D'hecttor “Generating effectiveness at the point of sale by maximizing its national and festive character”We reinforce the emotional value of a brand to differentiate it and express exceptional quality within a highly competitive category.Before
Con Todo el Poder de la Naturaleza “Helping to communicate a message”A corporate identity describes, represents the essence and vision of a company or initiative. However, there are situations that require a brand signature that breaks with the principles of functionality in favor of an emotional concept.
Crazy Dips “Increasing product sales by 79%”The strategic design takes into account market factors and helps to achieve business objectives.Before
Copamex “Promoting brand unity, strength, and consistency”A line of specialized papers adapts to the new market demands by graphically unifying its lines and simultaneously facilitating identification for each product and their benefits.Before
Confort Saba “Adding recognition, unity, and trust through strategic design”A brand redefines its visual characteristics and product benefits to adapt to market changes.
Coco Beach “Refreshing the visual attributes of a consolidated brand”Brand updates are necessary to reinforce its position within a consolidated category.
Chupa Chups con Miguelito “Merging two brands to generate value”We maximize the attributes of two recognized brands to create relevant differentiation and successfully compete at the point of sale.
Chupa Chups Calcivita “Creating a coherent and balanced brand architecture”Identity elements adjustments to achieve clear & consistent communication at the point of sale.Identity elements adjustments to achieve clear & consistent communication at the point of sale.
Chupa Chups “Adding brand value”A brand reinforces its emotional connection with its audiences by generating timelines.
Chipilo “Turning tradition into an experience”Creation of a strategy focused on the consumer needs: taste, health, usefulness, and above all, credibility.Antes
Champion “The authentic American sports brand”New designs for each level of play.
Canoil “Helping a company introduce a brand in a healthy segment”In a mature category, it is essential to have a portfolio of brands that contemplate current market trends and consider new consumer needs.
Platillos Campestre “Adding flavor, quality, and preference”Cravings, convenience, and brand familiarity can trigger the first purchase. Loyalty will be determined through the consumption experience and perceived value.
Campestre “Matching the brand positioning with its visual personality”In a mature and undifferentiated category, it is essential to position our brands emotionally.
Café Mexicano Export "Creating preference and nostalgia through design"When a category is highly competitive and lacks differentiation between its products, an emotional relationship with consumers is.Before
Café Mexicano “Giving the consumers a meaningful story”Redesigning a brand may involve creating a mood or experience that helps establish an emotional connection with audiences.
Burr “Increasing the perceived value and quality of a regional brand”Formally optimizing an identity and simply changing the hierarchy of its elements may be the solution to maintaining consumer expectations year after year.Before
Branli “Maximizing the expression of health and naturalness of an established brand”A redesign doesn't always require a change. Sometimes it’s only necessary to reinforce the characteristics that make the brand relevant and unique.Antes y después
Bonafina 2010 “Taking advantage of a world event to stand out”We created an emotional connection through temporary promotions linked to socially significant events.
Bonafina “Refreshing a Mexican tradition”A national brand revitalizes and unifies its graphic positioning within a visual architecture dating over nearly 50 years.Before
Bluevision “Helping a company to stand out to survive”A unique and strategic identity is a competitive advantage in a low-differentiation market.
Blue Bee “Capturing the cultural, experimental, and learning value of a brand"In certain categories, the first contact with a brand is key to generating credibility. However, success will be determined by the brand experience and the target audience response.
Bee Point “Paving the way for a new brand”A name, identity, and communication -projecting efficiency and professionalism- facilitates the introduction of a newl business brand.
Barba professional “Updating and unifying a forgotten brand”Over the generations, a beauty brand can neglect its visual expression and lose credibility in the face of competition. Updating and renewing regularly is mandatory.
Levaduras Azteca “Building and identity along the graphic strengths of an established brand”The name Azteca establishes the treatment and visual expression of the identity without literally representing the word; it is associated with values and ideas such as strength, leadership, and Mexican origin.Before
Azenta “Creating a friendly and differentiated brand in an impersonal category”A symbol of a friendly character can coexist within an institutional environment; seeking differentiation and memorability.
Avantia “Brand differentiation through concept integration, graphic family, and communication direction”An ideogram does not necessarily describe a profession or object; it seeks to communicate a concept and its core values.
Avanda “New identity for a lingerie brand”A strategically designed name and Brand identity generate trust and credibility.
Artridol “Linking a brand with its category, generating credibility”The design of pharma products adheres to strict rules and norms. However, their graphic personality requires certain formal and graphic guidelines that help them project reliability and effectiveness.Before
Archi Del Monte “Updating a brand spokesperson”Rejuvenate a beloved character to strengthen the emotional bond with the audience.Before
Aqua Mariscos “Conveying freshness and confidence to a new entrepreneurship”An innovative brand for a home delivery service of fresh seafood products.
Aqua Marine “Emphasizing the natural cosmetics concept”Over time, brands may lose their graphic consistency and appear worn out.Homologation and redesign help establish a new value proposition for the consumer.Before
Apple Oh's “Tropicalization and standardization of a cereal product brand to maximize its implementation”We unified the brand identity to achieve top of mind and contribute to reducing implementation, communication, and production costs.Before
Antillano “From a simple product to lifestyle icon.”We revitalized a national brand under a single conceptual and visual positioning.Before
Andatti “From a simple product to lifestyle icon”We revitalized a national brand under a single conceptual and visual positioning.Before and after
Alys “Creating trust through a new visual voice.”A popular brand needs to be close to its market without losing the fundamental values of the category.Before and after
Alianza de Fútbol Hispano “Unimos a una comunidad latina de fútbol amateur en Estado Unidos”Para una asociación deportiva, una firma de marca debe encontrar un balance entre describir su disciplina y destacar una personalidad -y forma única- dentro de su entorno.
Akky “Linking a new brand with speed, accessibility, and empathy concepts.”A new division of digital services seeks to project seriousness, technical credibility, and high differentiation for a high-growth market niche.Before and after
Aderogyl “Increasing consumer confidence.”Refreshing the brand identity and packaging of a category-leading product is a preventive strategy; with emphasis on consumer care and updated imagery, and at the same time separating the product from its competitors.
Acros “Reflecting change through a brand signature.”“Reflecting change through a brand signature.”The identity of a product becomes the manifestation of change for its diverse audiences.Before
Levadura Nevada "Redesigning a local brand for a global market."Without compromising its visual positioning, we update Nevada's identity while respecting its memorable elements, aiming to elevate them to a higher level of synthesis, aesthetics, and legibility.