Nature's Heart Snacks “Creating a new brand by answering a market need”A relevant, differentiated, and strategic visual positioning is the key to introducing a natural, healthy, and delicious brand.
Nature's Heart Indulgencia “Creating a new brand by answering a market need”A relevant, differentiated, and strategic visual positioning is the key to introducing a natural, healthy, and delicious brand.
Nature's Heart Café y Té “Creating a new brand by answering a market need”A relevant, differentiated, and strategic visual positioning is the key to introducing a natural, healthy, and delicious brand.
Nature's Heart Drinks “Creating a new brand by answering a market need”A relevant, differentiated, and strategic visual positioning is the key to introducing a natural, healthy, and delicious brand.
Paskesz Sweets "We helped a company build credibility and preference through strategic design."While clients acknowledge the importance of design, most perceive it merely as an informative or decorative element, overlooking its true potential as a marketing tool, communication vehicle, and source of competitive advantage.Strategic design is grounded in research, effectiveness, and measurable results over the short, medium, and long term.
Paskesz Snacks "We helped a company build credibility and preference through strategic design."While clients acknowledge the importance of design, most perceive it merely as an informative or decorative element, overlooking its true potential as a marketing tool, communication vehicle, and source of competitive advantage.Strategic design is grounded in research, effectiveness, and measurable results over the short, medium, and long term.
Paskesz Crackers "We helped a company build credibility and preference through strategic design."While clients acknowledge the importance of design, most perceive it merely as an informative or decorative element, overlooking its true potential as a marketing tool, communication vehicle, and source of competitive advantage.Strategic design is grounded in research, effectiveness, and measurable results over the short, medium, and long term.
Paskesz Chocolate "We helped a company build credibility and preference through strategic design."While clients acknowledge the importance of design, most perceive it merely as an informative or decorative element, overlooking its true potential as a marketing tool, communication vehicle, and source of competitive advantage.Strategic design is grounded in research, effectiveness, and measurable results over the short, medium, and long term.
FUNDACIÓN JOSÉ AUGUSTO BERMEO "Identity as a representative of change, innovation, and equity"A family legacy, conservation awareness, and agro-environmental sustainability come together to create a nonprofit organization that promotes educational and environmental programs and projects, with the aim of generating a positive social impact on the lives of young Ecuadorians. A strategically designed identity facilitates brand building, helps legitimize it, and generates credibility.
Pop Mallows "Creating a specialized brand as a business strategy"Diversifying, growing, and innovating may involve creating a new brand with a disruptive positioning or starting a sub-category. This means generating a relevant name, alternative benefits, and developing a highly differentiated personality and character.
Tradipan "Designing doesn't always mean change"Designing means "coming up with a solution to a problem," and often, the strategy for a brand is simply to maximize its rational and visual positioning.
Tres Castillos "Generating value and trust through identity"For many brands, their identity is the primary means to build their image, communicate, promote, and compete at the point of sale.
Ponderosa "We build authority by creating a new brand personality"Strategically redesigning a consumer brand helps us position it both rationally and emotionally, allowing it to coherently convey values and expectations to its current and potential consumers.
Ganador "Redefining a Brand's Values"The visual redesign of a brand is not just a change. It is not about personal preferences, nor is it “open." It is a structured process backed by positioning and market analysis. The formula is very clear: retain functional elements, eliminate obstacles, enhance differentiating values, and add new attributes.
Zamá “We created a positioning, a name, an identity and a story tu build a Brand"Zamá tells the story of two lifelong friends, proud of their country and Mexican roots. Zamá represents a superfood inherited from our ancestors: amaranth, one of the oldest crops in the Americas; a delicious and nutritious seed, known and consumed by pre-Hispanic cultures.
Levia "Updating a brand to represent Its new attributes"A brand must be born with a clear, different, necessary, and unique offer for people. However, over time, consumption habits, social trends, and preferences can change and modify our brand environment, compelling us to redefine or change our value proposition and, with it, our identity.
Zapotol “Enhancing the qualities of its origin, to revamp a trusted brand”The success of a personal hygiene brand requires a balance between its functional and emotional values.Before After
Wonderbra “Lowering the brand target age”An established brand needs to update its visual expression and benefits to maintain its market and attract new generations.Before After
Yus “Joy, youth, and graphic innovation to reach a specific group of consumers”A brand transformed radically by changing the target group of consumers.Before After
Whiskas “Increasing the brand preference”A brand revitalizes its visual proposal to communicate its benefits, differentiate its varieties, and increase purchase intent.Before After
Vulcacid “Improving the perception of a pharmaceutical product effectiveness”A brand undergoes a radical transformation of its effectiveness and efficiency promise offer.Before After
Vitalinea “Communicating indulgence through design”A brand creates new product lines and consumption occasions within its positioning.
Verde Valle “Improving the strength and perceived value of a parent brand”A brand portfolio can have a mixed visual strategy, unifying its products while offering certain freedom to communicate the unique benefits and product line characteristics.Before After
Vento “Conveying elegance and clarity as the main brand drivers”The expression of a brand must be consistent with the quality and reputation of its products.
Ultrasuave “Helping a company to grow its portfolio and set forth into new segments”Creating an exclusive brand in response to a highly competitive and poorly differentiated product category.
Tutti Gelatti “Helping achieve credibility with a romantic personality”The brand's visual style generates expectations and credibility within a category.
Tu Manzana “Creating the naming, positioning, and identity to improve social fabric”Launch of a weekly newspaper with a local personality, and inclusive and friendly design, seeking to promote neighborhood culture.
Tres Coronas “Updating a brand with a great tradition, to maintain its competitiveness”A brand with a solid base of consumers should not change, only reinforce its proposal.Before After
Top Choice “Improving the perceived quality level”The strategic design facilitates a change in the perception of a brand that has lost relevance and esteem in the market.Before and after
Ting X Zone “Clarifying the difference between two products”The strategic design allows the separation of two products under the same brand and establishes different -but complementary- benefits and consumption habits.Before After
Ting “Rejuvenating a classic brand with functional personality”Through strategic design based on consumer perception, offer, and specific attributes, we can establish the needs and level of change in an identity project.Before After
Terrafertil Global Group “Transforming a regional brand into an international group”Brands grow and sometimes require a visual transformation that adapts to their new context, vision, mission, and values.Before and after
Terrafertil Goldenberry “Adapting an identity for its overseas launch”Through a comprehensive design strategy, it is possible to launch a brand in new markets with seemingly different consumption habits.
Tecpro “Increasing the credibility and authority of a leading brand”The current competition requires a company to change its identity strategy -from monolithic to endorsed- to compete in a specialized segment category.
Tania Unlimited “Designing a comprehensive identity to communicate the magnitude and importance of a personal endeavor and challenge”Design as a conduit to inform, trigger, and generate influence and support.
Tamarrific “Improving the brand personality and vocabulary”Time and competitors are factors that can negatively affect our product offer.
Sussly “Unifying to heighten a lifestyle”To consolidate brand strength and have a single voice, we unified it under a single positioning and visual expression.Before After
Super lonche “Refreshing a low-esteem food brand”The reason behind a brand redesign sometimes is justified by its identity perception of quality.Before After
Star Nuts “Leveraging the emotional values of the category to create a unique product personality”The survival of many high-turnover brands depends on their ability to replace existing offerings.
Soyaplus “Capitalizing on a visual positioning to introduce a new variety”We created a diversified identity architecture, leveraging the recognition of our existing brands to introduce a new one without affecting its values.
Soren “Establishing an emotional tone through a visual identity”The design can influence all our senses and generate expectations that favor our brand.
Soltrex "Helping a real estate company convey strength and reliability through its identity"We established a brand transition strategy to rescue and showcase current strengths and avoid confusion with key audiences.Before After
Jumex Soia “Generating consumer preference at the point of sale”The brand design is radically modified to communicate its benefits.Before After
SIP “Creating a proprietary identity to facilitate communication of a main competitive advantage”A unique and differentiated technology requires its own identity.
Singles Kraft “Restoring the strength of a product line”Several products under the same established brand can lose their strength and unity over time. Therefore, it is necessary to monitor and evaluate its product portfolio; conceptually and visually.Before After
Sinaloa “Optimizing a state government communication”As part of a transparency strategy, the graphic identity of a state government was developed and optimized. Consistency, austerity, and efficiency are the foundations that oversee the design of communications, points of contact, and state dependencies.Before and after
Serena “Helping to introduce a brand into a natural, craving, and healthy segment”There are established vocabularies and visual hierarchies for certain market segments that combine specific categories with the point of sale and final customer experience.
Saljamex “Establishing the vision of a food company”The vision and values of a company transform its symbol and corporate identity.Before After
Sabori al Natural “Increasing the naturalness of a healthy brand”Introducing niche products can be more effective by leveraging the familiarity and relevance of existing brands. As the consumer base increases, we can contemplate the independence of the new proposal.
Sabori “Following the consumer preferences”Trends and consumption habits evolve and influence visual positioning and brand values.Before After
Ritz “Following the consumer preferences”Trends and consumption habits evolve and influence visual positioning and brand values.
Rinbros “Upgrading a classic”A new strategic design manages to maintain the original values of a brand, and its market, and influence the preference of new consumers.Before After
Revlon Outrageous “Change as an innovation medium”A redesign modifies the Brand positioning and increases its emotional value.Before After
Revlon High Dimension “Defining a proprietary information system and color coding”A brand of innovation in color and beauty establishes its strength and facilitates the choice of its products at the point of sale.Before After
Refranes y tomates “Creating a comprehensive brand experience”The business vision, market, competition, and environment determine the brand strategy for a restaurant: from its name to its interiors.
Real Estilo “Helping to create a perception of superior style and quality”A change in product offering, benefits, and distribution forces a company to modify its identity without losing its outstanding elements.
Quizz Light “Establishing a unique personality”The identity of a new brand defines its positioning, personality, and visual expression based on a deep analysis of the market, competition, and the specific needs of its audiences.
Quesabroso “The sense of belonging as a brand value”A brand considers the Hispanic consumer needs & desires in the United States, through different values such as regional flavor and Mexican origin.
Cereales Quaker “Highlighting the product line benefits for packaging material optimization”Color coding was used to differentiate each product and identify them through their individual benefits.
Poett “Adding emotions and aromas of nostalgia”In this clean and shine category, design allows the correct values and benefit communication that redefine a brand.
Playtex “Discovering the different moments of a brand”A brand redefines its segmentation by creating a mixed-design architecture proposal. This principle is based on the fact that each consumer experiences different emotional and functional needs in the same product.Before After
PiojoFin “Transforming a brand targeted to the Latino market”A brand manages to identify with the Latino market through trust-evoking emotional elements.Before After
Pinol “Redesigning to strengthen the brand leadership”A fundamental change for a 60-year-old brand allows the creation of proprietary packaging and a graphic expression evolution, without risking the loyalty of its current consumers.
Tequila Piedra Azul “Reinforcing the nostalgia and origin concepts for an export product”Some brands seek to project the benefit of authenticity as part of the experience they offer.
Parma “Focusing on the personality and sophistication of a premium brand”A multi-brand portfolio needs to clearly define the history, character, and lifestyle of each of its segments.Before After
Pan Molido Bimbo “Updating and strengthening the graphic values of a product line”This well-known brand maximizes its visual and packaging elements to increase its impact at the point of sale.
Palmolive Optims “Increasing clarity and beauty”Innovation involves optimizing your product information and maximizing its graphics. These changes facilitate its selection and use, clearly stating the product benefits and reinforcing the brand perception as specialized, intelligent, and aesthetic.Before After
Pachus “Helping a company express quality, personality, and exclusivity through brand identity”For style and emotion branding, identity is the basis of their credibility and personality.
Otela “Increasing the value and perception of exclusivity”Specialized gourmet products that do not have an identity and package design that matches their quality have a handicap versus their competition, especially when the purchase is impulsive.
Origens “Reinforcing the brand benefits and its perception of authority”Natural and healthy products need to highlight rational benefits without neglecting their origin.Before After
Optinam 18 “Boosting a sport, an event, and a tourist destination”The graphic identity for a children's sailing event transforms into a touristic ambassador, a commercial tool, and a vehicle to promote a comprehensive activity.
Optinam 14 “Creating a stature and brotherhood environment for a children’s sailing event”A brand adapts to various touchpoints by creating an experience and a comprehensive memory.
Optinam 12 “Forging a spirit of unity and destiny through brand identity”The identity is part of an international sports, commercial, and tourist event.
Odara “A beauty products brand needed an aesthetic change to gain credibility”A traditional, emotional, and cultural brand updates all its touchpoints.
Nórdiko “Revamping an identity to create a product line”A brand redesign justifies a change in positioning and identity, facilitates the introduction of new variants, and becomes a player in a category characterized by constant changes.Before After
Nice Gum “A functional brand with an emotional character”The true reason for a product's existence may be hidden in a clearly defined social need.
New Melubryna “Brand identity renewal to generate confidence in the Latin market”A redesign was needed to compete with the new graphic vocabulary and packaging trends.Before After
Nematic Labs “Communicating a bespoke graphic style & personality”The graphic style and its execution for a music production brand should help convey the owner's style.
Naturetti “Increasing the functional and visual attributes of a brand”Highly recognized brands must constantly monitor new competitors and reinforce their visual and conceptual positioning.Before After
Nature's Heart Specialties “Creating a new brand by answering a market need”A relevant, differentiated, and strategic visual positioning is the key to introducing a natural, healthy, and delicious brand.
Mucho México “Speaking the consumer language”The Brand identity becomes the only communication channel.
Montebello “Differentiating a brand by its artisanal origin”The regional values of a product help establish its identity, credibility, and reason for purchase.Before After
Monaco “Creating a brand to incorporate a new growing segment”Generating a brand based on the demands of a new specific channel and price.
Minitán “Clearing the way for the commercialization of artisanal products”Creating an effective identity for a social initiative allows us to communicate its origin, values, desires and support the local community well-being.
Mili “Steering a home brand to its target market”Volume brands with low differentiation and limited promotion need to reinforce their emotional benefits through their packaging.Before and after
Miguelito “Back to the future”A brand becomes a symbol of nostalgia. However, it must be updated to facilitate the introduction of new products and separate itself from similar competitors.Before After
Miel Carlota “Helping a brand to achieve credibility”Some categories must highlight their unique benefits to generate preference and differentiation from similar products and usage.Before After
Mezcal Marqués de Jaral de Berrio “Showcasing history, quality, and stature through design”A new brand in a growing, emotionally-driven, and poorly differentiated segment requires a unique identity, still relevant to the category.Before After
Metrix Networks “Personalizing a brand within an abstract category”A company specializing in advanced operating systems and proprietary software showcases an innovative and flexible face as a fundamental value.
Tequila Mayorazgo “Rescuing the brand’s historical legacy to increase its perceived value”Price can be a benchmark for categories where quality and product differentiation is relative.Before After
Master Jack “Rescuing the spirit of the Caribbean”The market demands a new low-cost brand alternative for a growing category.
Margarita Careyes “Refreshing a well-positioned brand”A subtle brand redesign to reinforce its visual elements and connect with new generations.Before After
Manchas Locas “Giving new life to a new product”The qualities and personality of an indulgent brand must stand out through its identity.
Maidenform “Presenting a sexy and sophisticated image”The graphic and structural design of packaging helps us build a brand with a specific profile.
Magnum “Defining a visual innovation strategy”A brand creates greater consumer preference through appetite-appealing elements.
Magimix “Creating an efficient communication system”Establishing a global and monolithic brand strategy requires not only an brand identity change but a clear, consistent, and flexible product information design.Before After
Magidely “Preparing a new brand recipe.A product - no matter how basic - must achieve a functional and emotional relationship with its audiences.
Magic de Bonafont “Creating a market niche by redefining a category”A product similar to others can reinvent or create a new category through its graphic identity.
Madrileña “Creating a personality in line with the corporate strategy”A new business vision determines changes in the brand core corporate identity and visual character.